Mastering Salesforce Reports and Dashboards: Drive Business Decisions with Your CRM Data 1st Edition 21230

Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Excel. But there's a better way. Salesforce's standard reporting tools provide a rich set of features that, when combined, support a wide variety of analytics needs.

This practical introduction covers all the aspects and features you need to be successful with Salesforce reports and dashboards. Author David Carnes, chairman and chief evangelist for OpFocus, shows executives, end users, and report and dashboard superusers what analytics are possible, which features report writers should ask to be enabled, and which settings and permissions system administrators need to activate.

You'll learn:

How to create reports using the four main report formats in Salesforce
How to create and use dashboards
Methods for storing and finding reports and dashboards
How to leverage formulas and trending in Salesforce reporting
Special reporting features only available in Salesforce Mobile and on the Analytics tab
Ways to embed report charts and dashboards in Lightning page layouts
Powerful combinations of reporting features to drive decisions

About the Author

David Carnes is Chairman and Chief Evangelist for OpFocus, Inc, a RevOps consulting firm working with SaaS companies across the US and Canada. He is a Salesforce MVP, Boston Salesforce Admin Group Leader, and host of Dashboard Dojo, a twice-monthly Salesforce Report and Dashboard study group. David has served as consultant and instructor on the Salesforce platform since 2005, and maintains 10 Salesforce certifications. He regularly speaks at Salesforce events and user group meetings around the world. David finds time to tinker with Reports and Dashboards daily and loves to share what he learns each day.